Use Keywords to Rank #1 on Airbnb in Your City

Master this strategy to drive more bookings, more guests, and more profit.

Author

Dom Trovato
February 14, 2025

Let’s be real: When you see words like algorithm, SEO, and keyword research, it probably feels like sitting through another boring middle school math class.

But stay with me. No techy mumbo jumbo here—just practical, proven steps to push your Airbnb listing to the top. More visibility, more bookings, more income.

Let’s dive in.

Why Keywords Matter

Airbnb’s algorithm decides which listings get seen and which ones gather dust. It looks at everything: your title, description, reviews, response rate, and more.

The higher you rank, the more future guests see your place. More eyeballs = more bookings = more money. Simple.

Spend five minutes with me on this, and I promise it’ll pay off.

Know What Your Guests Are Searching For

Think about what people type into Google when planning a trip to your city. That’s keyword research. 

It’s figuring out exactly what guests want and making sure your listing gives it to them.

Add the right keywords to your listing, and Airbnb + Google will push you to the top.

Skip the guesswork. I’ve done the homework for you.

High-Demand Keywords

I analyzed the search trends for 3 Airbnb hotspots: Scottsdale, Nashville, and Dallas. Here’s what thousands of guests are looking for in all three cities:

  • “With Pool”

  • “Near Downtown”

  • “Pet Friendly”

  • “Bachelorette”

  • “Romantic”

  • “Luxury”

  • “Unique”

  • “Mansion”

  • “Golf”

Chances are, these keywords are hot in your city too. If your property checks any of these boxes, guests are already searching for you!

Make sure they find you by sprinkling these keywords naturally into your listing.

Get Hyper-Specific to Your City

Here’s a quick trick: Go to Google, type in “Airbnb [Your City Name]” and pause before hitting enter. See those auto-suggestions? That’s what people are searching for right now. Use it to your advantage!

How to Add Keywords

This isn’t rocket science. Just weave them naturally into your listing:

  • “Beautiful home with a pool in the backyard.”

  • “Perfect for bachelorette parties.”

  • “Great spot for a romantic getaway.”

  • “Golf course just 2 minutes away!”

Keyword Stuffing = Bad News

Don’t go overboard. Repeating the same words a hundred times or tossing in unrelated terms? That’ll backfire. Airbnb’s algorithm is smarter than that. Keep it natural.

Example of what NOT to do:
Romantic getaway, bachelorette party, luxury, golf, pool, mansion... You get the idea.

Keep it natural. Write for humans, not robots.

Got a host friend wondering why they’re not getting bookings? Forward this their way. They’ll thank you when their calendar’s full (and might even buy you dinner).

Final Thought:

Keywords alone won’t make you #1 overnight. But stack this with all the other tips we’re covering together, and you’ll see your bookings soar.

Let’s make your Airbnb #1 in your city.

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